When running an online retail business, it is essential to ensure that is has a good ranking in the search engine results page. To achieve this, brands turn towards internet marketing agency Virginia Beach who provide search engine optimization services or hire an internal team for the task. But given how dynamic the digital marketing landscape is, to be on top of the SERP, it is important to stay abreast with rapid changes happening in the SEO domain. The strategy that is effective in improving your website’s ranking today might not work tomorrow.
Since higher ranking of businesses on SERP means increased website traffic and visibility, companies are making efforts to leverage the powers SEO. Many brands and companies have increased their digital marketing investment and hiring agencies that provide SEO as internet marketing solutions.
But to run an SEO campaign, having an extensive knowledge of the field is a pre-requisite. Here are some Dos & Don’ts to keep in mind:
Things you should do:
When it comes to marketing, content is the king. Content plays a crucial role in SEO campaign as well. Content can be formed and used in various types. Social media posts, website, pictures, videos, info bytes, etc. constitutes of content. When devising a content strategy, consider optimally using each of the contents over social media.
The aim should be ‘Featured Snippets’
Featured snippets in Google are the content that is highlighted and appears on top whenever a search on a particular topic is made. It acts as a window to the website. When planning your SEO campaign, focus on developing your website pages that fulfill the criteria required to get Featured Snippets.
Bank on backlinks
When deploying backlink strategy in your SEO campaign, start by preparing a list of websites and influencers whose content you can source on your website. But your eventual goal should be to become an influencer who provides useful content and resources to others. By doing so, you can increase the number of backlinks which would ultimately help you get a higher ranking.
Things you shouldn’t do
Don’t over-do the backlinks-
As stated above, search engine giants keep on revising their marketing criteria. Having 5 million backlinks in your website pages might sound enticing, but when it comes to results, it might not be effective. Most search engines do not consider websites with crowed backlinks good. In the quest to get higher ranking on SERP, businesses overlook quality over quantity. Although effective, it can adversely drop the rank of the website in the long run. In a worse can scenario, a website can even get penalized.
Experience counts, don’t hire novices-
SEO may sound easy but is as complex as any other digital marketing tool. It requires in-depth knowledge of how search engines operate and function. It is a domain of online marketing that requires specialization. Given its complexity and importance, it is essential to hire someone who is proficient enough in the field. It is not advisable to waste time and money on agencies that are inexperienced in handling SEO campaigns.